Panvidea for Direct Response

The direct response marketing industry has typically relied on tape-based workflows and manual processes to customize and distribute spots to regional markets. DR producers and their media buyers can spend countless hours and thousands of dollars every year testing spots and rolling them out to national audiences.

In an age of high speed networks, instant communication, and digital file transfers, there has got to be a better way. Now there is! Panvidea for Direct Response allows DR producers and media buyers cut their costs, streamline operations, reduce risks, speed time to market, and identify new revenue opportunities faster.

Panvidea is the next generation of spot customization, duplication and distribution services for direct response advertisers. Our web-based platform provides immediate, on demand access to a wide range of digital video services and can be seamlessly integrated into any part of the DR workflow.

Panvidea for Direct Response has been designed to meet the unique media processing requirements of the DR industry. By using our integrated online dashboard and automated digital services, DR producers and media buyers can transition from slow and expensive tape-based processes to fast and efficient digital workflows.

Panvidea

Features

  • Scalable, on-demand, editorial and encoding services for HD and SD video
  • Store and management of DR video assets
  • Automated spot customization: 800 numbers, close captioning, URLs, text codes, slates
  • On-the-fly voiceovers and end tags
  • Create and distribute digital spot previews for online approval
  • Generate spot tracking watermarks
  • Manage campaigns, spots, and contacts
  • Track media buys and manage client billing
  • Seamless integrated digital spot distribution via DG FastChannel and Extreme Reach
  • Real time reporting and spot tracking

Benefits

Sign up with Panvidea for Direct Response today and start reaping immediate benefits:

  • Cut post production and distribution costs in half
  • Pay per use model allows marketers to save $1,000’s in a test and $10,000’s at roll out
  • Stop faxing orders and shipping tape
  • Eliminate hundreds of hours in mindless trafficking and other manual tasks
  • Click and done web automation
  • Distribute ads to hundreds of stations immediately
  • Fractional time and cost compared to traditional post/dub houses