Panvidea for Advertisers

As media platforms and devices continue to fragment and proliferate, advertisers and their agencies are struggling to maintain the reach and effectiveness of traditional advertising. New distribution channels challenge the relationship between consumers and brands. Many agencies are struggling with a lack of resources and expertise and are not set up to implement and manage broad multi-platform strategies.

Video must be transcoded, stored, packaged and delivered in the right format, at the right time, with the right metadata. Given the complex and ever changing nature of online media, it can be incredibly difficult to stay on top of the many standards and codecs that are required, and to maintain quality and consistency through the process.

Advertisers and agencies need a solution that helps agencies cut through the complexity of preparing, distributing, serving, and tracking multi-platform video ads. That solution is Panvidea for Advertisers.

Panvidea for Advertisers is complete solution that supports the entire video advertising and publishing value chain including branding, editing, transcoding, processing, packaging, media and metadata management, delivery, dynamic ad insertion, tracking, and reporting.

Features

  • Targeted multi-platform ad preparation (broadcast, cable, online, mobile, digital signage)
  • Full control of contextual versioning for on-air spots in minutes
  • Dynamic ad insertion for mobile and VOD delivery
  • Built-in ad server integration
  • Branding, overlays, watermarking
  • Editing and repurposing – splicing, clipping, cropping
  • Accelerated time-to-market for local and global campaigns
  • Subtitles and close captioning
  • Seamless integrated digital spot distribution via DG FastChannel and Extreme Reach
  • Accelerated distribution (TTM) for local and global campaigns

Benefits

  • Increase reach and relevance of advertising content
  • Increase the effectiveness of advertising content
  • Reduce supply chain costs associated with publishing premium video content
  • Realize immediate cost savings by lowering or eliminating all the cost variables associated with transcoding video advertising content
  • Easy to use, even for non-technical, creative staff