Panvidea Integrates MainConcept MPEG-2 Reference Encoder Offering Enhanced Video Performance

Move Demonstrates Panvidea’s Commitment to Meeting the Requirements of Professional Content Owners and Advertisers

New York – Monday 12th April 2010 – Panvidea, a global leader in the on-demand preparation, processing and distribution of entertainment and advertising content across any digital platform, has today announced that it has licensed and implemented MainConcept’s industry-leading MPEG video encoder. The MainConcept encoder produces exceptionally clean results at relatively low to moderate bit rates and will provide significant performance improvement for Panvidea customers.

MainConcept’s MPEG-2 codec has become an industry standard amongst digital media enterprises including TV networks, movie studios and cable delivery providers. In recent years, MainConcept has developed a complete range of standards-based codecs and established long-term relationships with many leading broadcast suppliers worldwide.

According to Chris Cali, CEO and co-founder of Panvidea: “Anyone who is truly serious about producing and distributing high quality, professional video content knows that MainConcept is one of the most important players in the business. Their name is synonymous with quality, performance, and innovation. No video encoding or processing vendor can claim to be a trusted partner to professional broadcasters, advertisers or marketers without providing complete support for MainConcept’s MPEG-2 codec.”

This move strengthens Panvidea position as the leading provider of cloud-based video processing and distribution tools for the professional content community and builds on the enhanced broadcast-ready feature set that has already attracted the attention of major clients including A&E Television Networks, Fox Broadcasting Company and Getty Images.

“We are extremely pleased to add Panvidea to our list of customers,” said Muzaffer Beygirci, Managing Director and Vice President Worldwide Sales of MainConcept GmbH. “Panvidea’s scalable, on-demand video processing model, and support for professional distribution to all platforms and devices, provides a perfect match for MainConcept’s core philosophy of ‘Every Codec. Every Platform.’”

About Panvidea:

Panvidea is a global leader in the preparation, processing and distribution of professional entertainment and advertising content across any digital platform. Originally founded as mPOINT in November 2007, the company re-branded in Spring 2010 with co-founder Chris Cali as CEO, to become Panvidea. Panvidea provides the only instantly scalable, on-demand solution to encode digital media elements, manage relevant metadata, edit and transform media for multiple audiences, and supply content as digital products to any platform or device. Panvidea’s secure software service eliminates the need for professional content companies to incur significant capital expenditures or pay exorbitant hourly fees to prepare their content for internal use or external digital distribution. For more information visit http://www.panvidea.com/

About MainConcept:

MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (NASDAQ: DIVX), is one of the world’s premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world’s best consumer electronics and computer manufactures, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats. MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept – The Codec People. For more information visit http://www.mainconcept.com/

Press enquiries:

Philip Keightley, philip@punchcomms.com, 1-646 351 8662 / +44 (0) 7765 243703
Pete Goold, pete@punchcoms.com, 1-646 351 8662 / +44 (0) 7830 236824

Posted by doug_heise | Monday, April 12th, 2010