mPOINT Re-launches as Panvidea with Enhanced Broadcast and Video Post-Production Capabilities

Re-launch Coincides With Major Client Wins Including A&E Television Networks, Fox Broadcasting Company, and Getty Images

mPOINT, a global leader in the on-demand preparation, processing, and distribution of entertainment and advertising content, has announced that it is re-launching as Panvidea, with an enhanced feature set focused on meeting the needs of professional media companies and several new clients, including A&E Television Networks, Fox Broadcasting Company, and Getty Images.

The re-launch positions Panvidea as the premier provider of professional broadcast encoding and automated post-production services.  Panvidea is the only on-demand provider that supports a wide range of broadcast quality formats, post-production operations and video workflow tools.  Along with this effort, Panvidea is releasing a new version of its service.  Specific product enhancements include:

• a more powerful and user-friendly dashboard with real-time monitoring
• increased system performance enabled by detailed input file analysis and enhanced resource allocation algorithms
• new video processing capabilities such as standards conversion, audio downmixing, commercial slate creation and support for a broad range of broadcast quality formats
• updated service packages based on content hours output instead of per-GB in and out to encourage high-quality video sources.

“Panvidea combines an instantly scalable, SaaS-based post-production and encoding engine with an integrated online dashboard for managing the entire video processing workflow from ingest to delivery,” said Chris Cali, CEO and Co-founder of Panvidea. “Through continued product development and performance enhancements, we automate many non-creative post-production and encoding processes, enabling content owners, advertisers and broadcasters to realize instant and significant cost savings while improving quality and speed of distribution”.

Founded in 2007, Panvidea boasts an impressive list of customers including A&E Television Networks, Fox Broadcasting Company, and Getty Images. Panvidea is backed by Greycroft Partners, New York’s leading digital media venture capital firm.

“The business of content distribution is changing at light-speed,” said Cali, “and the traditional technology providers have fallen behind.  Media producers and content distributors are struggling to service new digital channels and modernize operations, and they have the difficult challenge of reducing costs while simultaneously increasing revenue.  Panvidea is a fast, efficient and cost effective way to encode digital elements, manage relevant metadata, edit and transform content for different purposes, and supply content as digital products to any platform or device.”

About mPOINT founders:

Chris Cali, CEO & Co-founder – Chris co-founded Panvidea to fundamentally change the way that video is prepared and distributed, by providing content producers an instantly scalable, cloud-based post production and encoding service. Panvidea enables professional content owners, broadcasters, publishers, and advertising agencies to encode, edit and package their video content for distribution to any digital platform across any network, at a fraction of the time and cost of traditional methods. His experience includes Sony Music Entertainment and architecting large online video distribution platforms while consulting for several major news networks.

Frank Gatto, SVP Technology & Co-founder – With over 20 years of experience, Gatto is a true innovator in the post-production and technical workflow management of video assets, with an extensive knowledge of all major digital media codecs and formats. Before joining mPOINT, Gatto was Senior Technical Director for Sony Music Studios. He was responsible for all technical operations involved with media production and supported new initiatives proposed by all Sony BMG label groups. His expertise was crucial for moving all of Sony’s catalog and new releases to an asset management and fulfillment system. His knowledge base and expertise with audio and video extends into revolutionary technologies responsible for the success of many new media companies competing in the ever evolving media industry.

About Greycroft

www.greycroftpartners.com
Greycroft Partners is a venture capital partnership formed to invest in promising digital media companies, including both business and consumer-focused ventures. The firm’s $75 million fund includes participation from leading corporate executives around the world. Greycroft’s portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, financing, and management development. They also leverage an extensive network of media and technology industry connections to help investees gain visibility, build strategic relationships, and successfully bring their products to market.

Press enquiries:

Global Contact Information

From US: 09.00 – 14.00 Pacific / 09.00 – 17.00 Eastern please contact:
Philip Keightley, philip@punchcomms.com, (1-646 351 8662) / +44 (0) 7765 243703
Pete Goold, pete@punchcoms.com, (1-646 351 8662) / +44 (0) 7830 236824

14.00 – 19.00 Pacific / 17.00 – 22.00 Eastern, please contact:
Doug Heise, dheise@mpointglobal.com, (1-415- 794-0964)

All UK enquiries please contact:
Philip Keightley, philip@punchcomms.com / 01858 411600 / 07765 243703
Pete Goold. pete@punchcomms.com / 01858 411600 / 07830 236824

Posted by panvidea | Tuesday, March 2nd, 2010