Those of you who knew us as mPOINT have probably noticed that we’ve made a few changes around here recently. As of today, we have officially retired the mPOINT and TranSend brands in favor of our new name – Panvidea. We’ve think it does a better job of capturing what it is we’re all about – helping media companies, ad agencies and marketers prepare and package their digital content for distribution to any platform or device.

But it’s not just about a new name and a revamped web site. We’re re-launching with an enhanced product offering and an increased emphasis on the needs of professional video producers and publishers across the digital media value chain. Automating video preparation provides value across multiple industry groups including content owners and producers, advertisers, direct response marketers, broadcasters, and publishers.

We’ve improved video processing performance and added new video processing capabilities such as standards conversion, audio downmixing and commercial slate creation. Our aim is to be the premier  on-demand, digital content servicing hub for the preparation and  distribution of entertainment and advertising content across the entire convergent media supply chain (broadcast, cable, online, mobile, and beyond).

And, honestly, it’s about time. It’s becoming painfully clear that the traditional methods for editing, packaging, and distributing professional content are permanently broken. Large capital investments for enterprise software solutions? Hourly rates for slow, manual workstation-based dubs at your favorite post house?  You can do better than this!

With the arrival of secure, scalable cloud technologies, digital file-based tools, and high speed distribution network, it’s no longer necessary to waste money on expensive capital infrastructure or high margin post services. We let you take control of your content – with increased speed, broadcast quality content, and significantly reduced cost.

So, we hope you like the new look and new focus. We intend to update this blog frequently with product news, opinions, and observations. So, check back in from time to time and let us know if there are any topics you think we should be exploring.

Posted by ccali | Thursday, January 7th, 2010

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